Branding | Art Direction | UI/UX
Blackcab
BlackCab is a creative agency based in Mumbai and most importantly my first job! One of my favourite projects I worked on there was none other than the Blackcab branding itself.
As a young agency that was growing quickly we wanted to create a branding that showcased the multifaceted qualities of Blackcab and create a distinctive graphic language that would work cohesively with the many different brands that we worked with.
We crafted a typographic strategy for the brand and created a custom mono spaced and mono width responsive typeface that was carefully styled & structured to scale & stretch without losing its legibility.
The bold and expressive typographic logo establishes a distinctive look & can be used in
a variety of dynamic renditions, reinforcing the idea of Blackcab as a multifaceted space.
Team: Naasha Taraporewala, Rakshit Khilnani, Sudip Parui